Search Engine Optimization is the process where you are aiming to optimize your website in the search engine result pages. This involves a lot of strategy like selecting the right target topics, defining high traffic keywords, tailoring your page to suit the blog, aiming to get the right backlinks and increasing your social media exposure as well. With so many websites trying to ensure their website stays relevant and be ranked high there are many volume keywords which be a good start. With the changing trends and algorithms one cannot be certain of how the world of SEO might change. SEO generally involves more than just finding the right keywords and stuffing pages. It can be for sure that the future of SEO will have to do a lot with readability and user friendly experience. If you want to know what might be the future of SEO we have some information on the changes that might occur.
The Role of UX
SEO used to hold a more technical role than a creative role. SEO has many technical elements to it but is still an art form. In todays world, SEO is not just about the technical elements but also about trying to correctly optimizing your website from the content to the interaction of the people who are involved. Understanding how to apply these information in a practical sense to helps breaking the benefits. Google is trying to give more importance to the user experience as whole and is seen to be playing a larger part in optimization process as the content will be lost if the consumer do not find the website as a whole appealing. Although, we see small changes it might effect you big time especially when you are trying to create a brand online and create a unique experience for your customers.
AMP will be the ranking factor
Today, we have moved to the mobile first world, where any search query is raised, search and is interacted via mobile. The users do not want just an attractive website but also a website that works fast. A slow loading page in a mobile phone is abandoned almost immediately. This is the main reason why websites are now focusing on the mobile page speed to gain organic spot. It is also concluded that AMP pages can increase search visits for upto 12%.
AI will run the search
AI is turning out to be one of the greatest thing for the search. This is a machine learning process where the machines can learn patterns and understand the content and result to help generate much more accurate results. With the introduction of RankBrain, the AI learning does not seem so far fetched. This is where small things like on-page SEO can play a huge factor to help the users see a better result.