SEO and Internet marketing are two fields that share many of the same basic principles but serve very different needs. Search engine optimization, or SEO for short, is the process of improving the volume and quality of traffic to a website from search engines like Google and Yahoo. Internet marketing, on the other hand, is the more direct method of marketing a product. It generally involves pay per click advertising, joint venture marketing, or viral marketing, among other techniques. The primary difference between these two marketing strategies is their focus on different types of traffic.
Optimizing a website for search engines takes time,
and is not a do-it-yourself endeavor. Because of this, it is often offered by an outside company that specializes in SEO and related technologies and tools. While a managed IT service in-house team may have a deeper understanding of search engine algorithms and how they work, they will probably lack the breadth and depth of user experience expertise.
The advantages of outsourcing to an SEO and digital marketing in-house team include the following. These companies have the time and ability to focus on your individual needs as a client and understand your business as a whole. For example, an in-house group may not realize the full extent of social media marketing until it is too late. They can also spend more time learning about SEO and other digital marketing tactics than they do actually implement any of them, due to the time constraints of running an in-house operation. By outsourcing to a digital marketing in-house team, you get experts who understand the ins and outs of search engine optimization and social media marketing.
Another advantage of the SEO and content marketing services that an outsourcing company provides is that they can handle your brand. Brands that have a strong presence on the web through search engine optimization can be very vulnerable to attacks from off-site “spiders” that can steal valuable links and even bombard your website with spam. These attacks can cause your rankings to drop and ultimately render your site useless. Outsourcing to a company that can handle your content marketing will ensure that no link-stealing attacks will take place.
A third advantage of outsourcing to an SEO and digital marketing in-house team is that they are very familiar with the latest trends and practices in the field of SEO and social media marketing. These professionals understand what works and what doesn’t work, which mean that they can help you make better decisions when it comes to implementing changes to your site and your strategy. For instance, while it may be true that YouTube is one of the most popular search engines at the moment, it might not be a good idea to put up a YouTube channel just yet. This is because not all businesses are aware of the value and importance of YouTube, and they may find themselves being penalized by Google for their efforts. Instead, you should consider hiring an SEO and content marketing company that already has a large presence on YouTube so you can focus your energies on a highly ranked website. You will also be able to tap into a long list of potential clients that already have YouTube channels or blogs.
Perhaps the best reason to outsource SEO and digital marketing
to an SEO and it services company is that your in-house team will likely be spending more time dealing with your customers than they would be doing anything else. Because search engine optimization and social media marketing involve so much effort, there are usually only a few hours a week that a single employee can devote to working on them. While this may seem like a lot of time, if you outsource to an SEO and it services company that already has a large team of employees dedicated to these activities, then you will have people available to deal with your customers twenty-four hours a day. There is no better way to serve your customers, especially if you want to maintain long-term relationships, than to ensure that your customers remain happy and satisfied with your services.
- A large part of the reason SEO and it service companies think they need to outsource their work
- Is because they simply do not have the time to build their own SEO strategies.
- In addition to having the staff to devote to building the strategies, many and it service companies have the expertise to develop new ones as well.
However, it can take a long time for an SEO and it services company to come up with a new strategy. The downside to this is that when you hire an in-house team for SEO purposes, you run the risk that they will simply copy what you are doing, and then market it incorrectly. On the other hand, when you outsource to an SEO and it services company, you can be rest assured that the strategy you get will be unique to them.
If you want to get the most from your business, you need to make sure you have an in-house team that is committed to serving you well. You need to make sure that you don’t lose out by outsourcing to an SEO and it services company. On the other hand, if you hire an in-house team, you run the risk of them copying what you already have on your website, or worse, they might develop it wrong. You could save yourself a lot of headaches, money, and time, by simply getting an in-house team to take care of your SEO needs.